Partnership:

Rick and Morty and Turo

Description:

Cartoon Network's Adult Swim partnered with car rental company Turo for a promotion celebrating the premiere of the fourth season of RICK AND MORTY.

The partnership consisted of the two companies collaborating to create the Mortymobile, a one-of-kind car featuring the titular character from the show. The car, available exclusively through Turo, featured a giant Morty on the roof of the vehicle.

The Mortymobile was unveiled at the Adult Swim Festival in Los Angeles before going on tour to promote the show's fourth season, which premiered on November 10, 2019. The Mortymobile tour began in Los Angeles where fans could book the vehicle with Turo before heading to San Diego in December and other cities throughout 2020.

All proceed generated from the Mortymobile bookings were donated to an organization supporting the empowerment of women in technical fields.

Partnership Opportunity:
Rick and Morty/Television
Company:
Cartoon Network – Adult Swim
Partner/Category:
Turo /Automotive
Timing:
November 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Window Clings / Banners / Decals
Event / Activation / Experiential
Tour
Other
Media Elements:
Direct Marketing
Mobile
Online
Signage
Social Media
Vehicle Wrap
Other
Created On:
2020-11-30
Last Modified on:
2019-12-04
Companies Involved
Cartoon Network – Adult Swim
Tuck

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