Description:
Universal Pictures and Waze partnered for the theatrical release of RIDE ALONG. Comedy Star, Kevin Hart, became the first celebrity voice featured in U.S. versions of Waze, the free navigation app. RIDE ALONG released in theaters January 17, 2014. http://www.prnewswire.com/news-releases/universal-pictures-ride-along-partners-with-waze-for-apps-first-us-celebrity-voice-navigation-feature-232690931.html
Partnership Opportunity:
Company:
Partner/Category:
Waze /Travel
Timing:
January 1st Quarter 2014
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
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