Description:
20th Century Fox and Pirate Brands got together to promote the release of RIO 2 and Pirate's Booty Aged White Cheddar. Fans had to "like" Pirate Brand's Facebook page and then fans had to "Shake their booty". Fans could send a photo or video of their best dance moves and one lucky dancyer would win a Bahamas Adventure Cruise.
Partnership Opportunity:
RIO 2/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Pirate Brands /CPG
Timing:
March 2nd Quarter 2014
Target:
Male
Female
Kids (6-11)
Family
Female
Kids (6-11)
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
20th Century Fox Filmed Entertainment
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