Partnership:

RIO 2 and U.S. Forest Service

Description:
The U.S. Forest Service's Discover the Forest campaign partnered with 20th Century Fox to launch public service advertisements) featuring scenes and characters from the film RIO 2. The campaign, started in 2008, focused on pushing kids to get outside and explore the forests around them.
Partnership Opportunity:
RIO 2/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
U.S. Forest Service /Non-Profit Organizations
Timing:
April 2nd Quarter 2014
Target:
Male
Female
Kids (6-11)
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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