Description:
20th Century Fox Filmed Entertainment teamed up with Kraft Foods, Inc. to promote the animated film RIO with RIO Oreos. The Oreos featured a blue filling and the protagonist, Blu, stamped on the cookie, and was available exclusively in Latin America. The promotion ran Q1 2011.
Partnership Opportunity:
RIO/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Kraft /CPG
Timing:
April 1st Quarter 2011
Target:
Male
Female
Kids (6-11)
Adults 18-24
Adults 25-34
Female
Kids (6-11)
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-07
Companies Involved
20th Century Fox Filmed Entertainment
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