Partnership:

Riot Games and Spotify

Description:

Spotify and Riot Games joined forces for a first-of-its-kind multiyear partnership. Spotify is also now the official, and exclusive, audio streaming partner for League of Legends global events. 

The partnership included:

  • Official League of Legends Esports hub:

Spotify created a hub with new and existing music, podcasts, and playlists inspired by the gaming community, including Official League of Legends and Road to Worlds 2020 playlists. More coming soon. 

  • Exclusive and original podcasts:

Spotify and Riot Games created and launched several new League of Legends podcasts. UNTOLD STORIES: TOP MOMENTS FROM WORLDS, a 9-episode series leading up to the 10th League of Legends World Championship in fall of 2020 was the first. Listeners were able to hear about the top players and anthems through game highlights, recorded interviews, game sound effects, and new interview with key players. 

  • Elevated music moments:

Spotify also provided fans with a behind-the-scenes look at the creation of the Worlds Anthem through the Worlds Anthem Takeover on Spotify. This track is the hero song of the year. It was released alongside a bespoke music video and was then performed during the Opening Ceremony of the World Championship Finals, setting the tone and celebrating the big event. In previous year, Rio Games has worked with artists including Imagine Dragons, The Glitch Mob, and Against the Current. 

Partnership Opportunity:
Riot Games/Gaming & Esports
Company:
Riot Games
Partner/Category:
Spotify /Music
Timing:
August 2020
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
In-Game / In-App Integration
Livestream / Virtual Event
Mobile
Online
Social Media
Created On:
2022-08-29
Last Modified on:
2022-08-29
Companies Involved
Jonathan Z
Jonathan Z Chief Commercial Officer Riot Games
Tuck

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