Partnership:

RITZ® and National Foster Parent Association

Description:

Mondelez International teamed up with National Foster Parent Association on a partnership that celebrated foster parents who welcome children in need into their homes.

The RITZ brand and National Foster Parent Association launched a campaign titled "Foster Welcome." On Mother's Day and Father's Day. The campaign shined a light on foster moms and dads. 

The partnership with the National Foster Parent Association was part of RITZ's overall purpose platform "A Taste of Welcome" which promoted inclusivity.

Partnership Opportunity:
RITZ®/CPG
Partner/Category:
National Foster Parent Association /Non-Profit Organizations
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2021-05-10
Last Modified on:
2021-05-17
Companies Involved
Tuck

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