Partnership:

RIVERDALE and BONGO

Description:

The CW and Bongo teamed up to promote the second season of RIVERDALE. The partnership featured actors from the show in the brand’s fall campaign, titled #BongoBFFs, to showcase back-to-school apparel trends.

Additionally, fans had the opportunity to participate in the #BongoBFFs Sweepstakes. Fans could enter online for the chance to win a three-day trip to Vancouver, BC, Canada to visit the RIVERDALE set, as well as $250 spending money. The sweepstakes period ran from October 25 – November 22, 2017.
Partnership Opportunity:
RIVERDALE/Television
Company:
The CW
Partner/Category:
BONGO /Fashion
Timing:
October 4th Quarter 2017
Target:
Female
Tweens
Teens
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Celebrity Appearance / Endorsement
Email
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-11-29
Companies Involved
The CW
Tuck

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