Partnership:

ROBOTS and Kellogg's

Description:
20th Century Fox and Kellogg's teamed up to promote the home entertainment release of ROBOTS. Included in specially marked packages of Kellogg's cereal was an offer to receive a remote control ROBOTS by mail. To participate, consumers filled out an official ordrer form printed inside the box, 2 UPCs and $5.99. In addition to the remote control offer, consumers also could avail of a $3.00 savings of the Ice Age DVD. The remote control and DVD savings offer ended December 31, 2005.
Partnership Opportunity:
ROBOTS/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Kellogg's /CPG
Timing:
March 1st Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-04-20
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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