Partnership:

ROCK OF AGES and Splat Hair Color

Description:
Warner Bros Pictures partnered with Splat Hair Color for the theatrical release of ROCK OF AGES. Splat hosted an online sweepstakes offering a movie premiere getaway for ROCK OF AGES. The sweepstakes grand prize winner receives a trip for two to LA for 3 days and 2 nights and 2 tickets to attend the ROCK OF AGES movie premiere. The runner up received a Splat- ROCK OF AGES Prize Pack, with merchandise related to the movie and Splat Hair Color products. Splat also promoted the film and sweepstakes on specially marked packs of their hair color. The sweepstakes launched on April 1, 2012. ROCK OF AGES released in theaters June 15, 2012. http://www.splathaircolor.com/rockofages.html
Partnership Opportunity:
ROCK OF AGES/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Splat Hair Color /Health & Beauty
Timing:
June 2nd Quarter 2012
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-08
Companies Involved
Tuck

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