This holiday season, GODIVA is bringing back its beloved Pink Truck, continuing a legacy that began in post-war Brussels to spread holiday cheer. The truck will kick off its journey in New York City on December 9, with a special stop at Rockefeller Center, one of the most iconic locations during the festive season.

At Rockefeller Center, customers will have the opportunity to sample GODIVA’s Holiday Collection and experience the brand’s tradition of bringing joy to the community. The event will feature GODIVA’s Executive Chef Chocolatier, Thierry Muret, joining the celebration to further enhance the sweet experience.

Godiva sampled a dark chocolate truffle assortment and gave away over 4,000 boxes per day. Their head chocolatier also came by for a photo moment!

This partnership with Rockefeller Center underscores GODIVA’s commitment to spreading holiday cheer in meaningful ways, giving consumers the chance to enjoy delicious chocolates in a memorable, festive setting. The Pink Truck will continue to visit key NYC locations like Herald Square, ensuring that GODIVA’s iconic treats are easily accessible to all throughout the city.