Partnership:

Rocketman and AARP

Description:

Paramount Pictures partnered with AARP for a promotion celebrating the theatrical release of ROCKETMAN.

The promotion consisted of AARP offering free screenings of ROCKETMAN all over the country. The cities in which AARP hosted free screenings included Los Angeles, Santa Clara, Denver and more. 

Both AARP members and non-members were able to attend the free screenings however, participants had to register online beforehand.

Partnership Opportunity:
Rocketman/Theatrical
Company:
Paramount Pictures
Partner/Category:
AARP /Non-Profit Organizations
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Adults 55+
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
Komeka F
Komeka F Relationship Management/Corporate Partnerships AARP
Tuck

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