Paramount Pictures partnered with Lucky Brand to promote the theatrical release of ROCKETMAN with a branded line of clothing and accessories. 

The collection featured six pieces in total that celebrated Elton John's iconic career. There were three vintage-inspired T-shirts for men, and two tees and a casual sweatshirt for women.

The limited-edition collaboration was launched in stores three days prior to the film's theatrical release but was made available for purchase on Lucky Brand's website a week earlier.