Partnership:

Rocketman and Morgan Taylor

Description:

To promote the theatrical release of ROCKETMAN, Paramount Pictures partnered with Morgan Taylor for a line of branded nail polish.

The branded collection included 6 distinct colors all named for thematic elements of ROCKETMAN such as Just Me and My Piano, Sir Teal to You, Put On Your Dancin' Shoes, It's the Shades, Tickle My Keys and Glow Like a Star.

The nail polish collection was supplemented by a line of swatches as well as a Bedazzle Me specialty coat.

The items could be purchased individually or as part of a ROCKETMEN mini 4 pack. 

Partnership Opportunity:
Rocketman/Theatrical
Company:
Paramount Pictures
Partner/Category:
Morgan Taylor /Health & Beauty
Timing:
May 2nd Quarter 2019
Target:
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-19
Companies Involved
Jim M
Jim M Head of Partnerships The Shoe Surgeon
Tuck

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