Partnership:

ROGUE ONE: A STAR WARS STORY and Uber

Description:

Walt Disney Studios and Uber teamed up to celebrate the release of ROGUE ONE: A STAR WARS STORY. From December 12 – December 18, 2016, the ride-hailing app gave users the option to replace the images of Uber vehicles with Star Wars spaceships on the app’s map display. Riders who enabled this feature were also able to access exclusive video content. The promotion was available to Uber users globally in hundreds of cities.

Partnership Opportunity:
ROGUE ONE: A STAR WARS STORY/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Uber /App
Timing:
December 4th Quarter 2016
Target:
Male
Female
Teens
Promotional Elements:
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Tuck

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