Partnership:

ROUND UP & DONATE and St. Jude Children's Research Hospital

Description:
St. Jude Children's Research Hospital and country star Brett Eldridge teamed up with Lyft for the brand’s ROUND UP & DONATE program. Users of the rideshare app could opt to participate and round up their fare to the nearest dollar and donate the difference to St. Jude Children's Research Hospital.

To help launch the new partnership, country music superstar and St. Jude supporter Brett Eldredge surprised a group of St. Jude patients with an invitation to join him at an event.

Partnership Opportunity:
ROUND UP & DONATE/App
Company:
Lyft
Partner/Category:
St. Jude Children's Research Hospital /Non-Profit Organizations
Timing:
1st Quarter 2018
Target:
Male
Female
Promotional Elements:
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Social Media
Celebrity Appearance / Endorsement

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
Lyft
Sports Strategies
Tuck

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