Partnership:

Rowing Blazers and Seiko

Description:

Fashion brand Rowing Blazers teamed with watch brand Seiko to launch a co-branded watch collaboration.

The Japanese watch manufacturer worked with the NYC fashion brand to create and sell limited-edition watches. Every watch in the collection had a special case emblazoned with one of Rowing Blazers' signature brands as well as Rowing Blazers logo on the dial. Every watch purchased also came in a commemorative co-branded tin decorated with Rowing Blazers' signature zig-zag color pattern.

The watches in the Rowing Blazers and Seiko collaboration retailed for $495 and were available for purchase at seikousa.com and rowingblazers.com.

Partnership Opportunity:
Rowing Blazers/Fashion
Partner/Category:
Seiko /Fashion
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
On Pack
Media Elements:
Mobile
Online
Created On:
2021-06-17
Last Modified on:
2021-06-28
Companies Involved
Tuck

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