Partnership:

RUBY GILLMAN, TEENAGE KRAKEN and Oceana

Description:

In celebration of World Oceans Day, Oceana, the world’s largest international advocacy organization dedicated solely to ocean conservation, teamed up with DreamWorks Animation’s newest movie, RUBY GILLMAN, TEENAGE KRAKEN, (in theaters June 30, 2023). Featured Annie Murphy and Lana Condor from the new action comedy about a young woman who discovers that she’s a member of the royal family of mythical sea krakens, destined to protect the Seven Seas,  the new public service announcement (PSA) supports Oceana and its campaigns to protect and restore the world’s oceans. As part of the partnership, Oceana has also launched a limited edition symbolic adoption.

The oceans cover more than 70% of the planet and play an important role in Earth’s systems, like regulating the climate and producing oxygen. Most of life on Earth lives in the oceans or depends on it to survive. The PSA encourages viewers that, “whether you’re a kraken, a mermaid, or just a human, let’s keep our oceans, our home, as rich, abundant, beautiful, magical, and amazing as ever.”  

Partnership Opportunity:
RUBY GILLMAN, TEENAGE KRAKEN/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Oceana /Non-Profit Organizations
Timing:
June 2nd Quarter 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Stunt
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2023-06-16
Last Modified on:
2023-06-29
Companies Involved
David B
David B SVP, Global Brand Partnerships and Marketing DreamWorks Animation
Tuck

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