Partnership:

Rudolph the Red-Nosed Reindeer and BarkBox

Description:

Character Arts parntered with BARK to create Rudolph-themed BarkBox and Super Chewer subscription boxes, with Rudolph serving as the December 2021 theme. The boxes featured dog toys and treats in a range of Rudolph characters, including Rudolph himself, Bumble, Santa, the Misfit Toys and more. Subscribers also had the option to add a Rudolph-themed pet bathrobe to their box.

The BARK x Rudolph partnership has continued to expand over the years through endcaps at retail, treat advent calendars and more. In 2023, BARK debuted their first ever human/dog matching toy using Rudolph as their theme.

See more here

Partnership Opportunity:
Rudolph the Red-Nosed Reindeer/Classic Characters
Company:
Character Arts
Partner/Category:
BarkBox /Pets
Timing:
December 4th Quarter 2023
Target:
Male
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Collectible
Contest / Sweepstakes
Discount / Special Offer / Promo Code
In-Store / Retail
Licensed Product
POP Display / End Cap / Shelf-Talker
Product Bundle
Media Elements:
Banner Ads
Direct Marketing
Email
Online
Product Giveaways
Signage
Social Media
Created On:
2024-01-22
Last Modified on:
2024-01-26
Companies Involved
Danielle F
Danielle F Sr. Brand Manager Character Arts
Tuck

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