Character Arts and Denny’s partnered to promote their “Tastes of the Holidays” menu with a Rudolph the Red-Nosed Reindeer breakfast item. Children could order pancakes that looked like Rudolph. The dish included two pancakes, turkey bacon antlers, and was topped with vanilla cream and chocolate disk eyes and red nose. The Rudolph Pancake Breakfast also came with two eggs and hash browns. The breakfast also included a collectible cup featuring Rudolph.

In addition, the partnership ran a 15-second television spot rendered in stop motion animation. The “Striking Syrup” ad featured characters from the film striking a syrup geyser and introduced the Rudolph breakfast.

Following its initial success in 2015, the partership continued in 2016 with a new collectible cup.