Partnership:

Ruffles and Charles Barkley

Description:

Ruffles partnered with NBA legend Charles Barkley for the introduction of a new one-time only release of his favorite culinary flavor: Hot Dogs.

As part of the partnership, Charles Barkley joined the exclusive roster of Ruffles Chip Deal Athletes – LeBron James, Jayson Tatum and A’ja Wilson – in a new TV commercial for the new Ruffles flavor.

The commercial, which premiered during NBA All-Star 2023, depicted Barkley selecting a Ruffles flavor at a vending machine as James, Tatum and Wilson each came to life on their own Ruffles chip bags and “full-court press” him to choose their respective flavor.

Ruffles Hot Dog-flavored potato chips dropped in highly limited quantities during NBA All-Star Weekend. To celebrate the new flavor, Ruffles and Charles transformed a local Salt Lake City fan-favorite hot dog restaurant J.Dawgs into “Bark.Dawgs.”

On February 18 from 1-4 p.m. MT, fans could try Ruffles-inspired menu items, see special Chip Deal Athlete guests, secure exclusive Ruffles x Charles Barkley swag, play on custom video game stations and listen to live music from a DJ booth. A select number of fans who made it in line first even got to taste test Ruffles Hot Dog.

Partnership Opportunity:
Ruffles/CPG
Partner/Category:
Charles Barkley /
Timing:
February 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Licensed Product
On Pack
Premiums / Giveaways
Media Elements:
Celebrity Appearance / Endorsement
Online
Product Giveaways
Social Media
TV Spot
Created On:
2023-03-01
Last Modified on:
2023-03-03
Companies Involved
Tuck

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