Partnership:

Rugrats and FILA

Description:

ViacomCBS collaborated with FILA on a line of RUGRATS footwear.

The partnership consisted of FILA releasing a line of RUGRATS shoes as well as apparel. The co-branded collection included t-shirts and two shoes inspired by the iconic RUGRATS characters.

The RUGRATS shoes launched exclusively in Latin America.

Partnership Opportunity:
Rugrats/Television
Company:
ViacomCBS
Partner/Category:
FILA /Sporting Goods
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-08-20
Companies Involved
ViacomCBS
Tuck

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