Partnership:

Rugrats and Puma

Description:

Nickelodeon partnered with PUMA on an exciting collaboration celebrating the RUGRATS.

The partnership consisted of Nickelodeon working with PUMA to create a collection of PUMA products inspired by the RUGRATS. The RUGRATS collection by PUMA included products made for both children and adults. The line included seven pieces in total with each piece having a color scheme and graphics inspired by the show.

The design of the Puma shoes adopted a 90s aesthetic with the RUGRATS logo on the tongue of the shoes, Nickelodeon branding on the heel and full-color printed insoles.

Partnership Opportunity:
Rugrats/Television
Company:
Paramount Consumer Products & Experiences
Partner/Category:
Puma /Fashion
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Other
Created On:
2021-06-03
Last Modified on:
2021-06-03
Tuck

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