Partnership:

Ryan’s World and Nickelodeon

Description:

pocket.watch partnered with Nickelodeon to bring RYAN TOYSREVIEW to linear television. 

The two companies collaborated to bring seven-year-old YouTube sensation Ryan, from RYAN TOYSREVIEW (18 million subscribers), to a slightly bigger screen with their new live-action series "Ryan’s Mystery Playdate."

Premiering on April 24, 2019, the half-hour series starred the social media star, his family and a cast of animated characters who worked together on creative challenges to discover the identity of his weekly special playdate guest star. 

Pocket.watch maintained the authentic and unscripted nature of the YouTube channel while Nickelodeon supplied the resources necessary to create the spectacle needed to draw TV audiences.

Partnership Opportunity:
Ryan’s World/Toys
Company:
pocket.watch
Partner/Category:
Nickelodeon /Television
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-04-23
Companies Involved
pocket.watch
Tuck

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