Partnership:

RYSE: Son of Rome and Xbox

Description:

Xbox wanted to give gamers the experience of appearing inside a video game. At San Diego Comic Con, we adapted our green screen video system to superimpose fans into the newly released game, RYSE Son of Rome.

A Unique challenge was synching the participant’s movements in relation to the pre-recorded action in the game.

The solution was to record each segment with the fan individually and include a “synch button” in the software to mark when the fan performed a key move, such as leaping back from a sword attack. The software would then align the key movements from each segment, with the corresponding movement in the video of the game.

As a result of the popularity at Comic Con, Xbox later utilized this video activation at Gamescon in Germany.


Partnership Opportunity:
RYSE: Son of Rome/Tech
Company:
Nextperience
Partner/Category:
Xbox /Gaming & Esports
Timing:
2014
Target:
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-05-07
Companies Involved
Nextperience
Nextperience
Tuck

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