For the release of Columbia Picture’s S.W.A.T., Hamilton Watches launched two special edition watches to tie in with the movie, the S.W.A.T. Edition of the Khaki Field Multi-Touch and the S.W.A.T. Edition Khaki Field Quartz 38mm. The Hamilton Khaki Field Multi-Touch, the touch screen watch, was used in the movie for team commander Hondo, played by Samuel L. Jackson to time the training of his team. Each watch is packed in a high tech aluminum box and delivered with a special S.W.A.T. sleeve. Supported on-pack, online and through prints ads.