Partnership:

Sabrina Carpenter and Van Leeuwen

Description:
Pennsylvania-native pop star Sabrina Carpenter is partnering with ice cream maker Van Leeuwen to give fans a taste of the "Espresso" that she sings about in her hit song. Van Leeuwen, a New York City-based brand known for its from-scratch dairy and vegan ice cream, will release its Carpenter-inspired Espresso ice cream on Friday, June 28. It will be available for a limited time online and in Van Leeuwen scoop shops — there are locations in Center City, Rittenhouse and Fishtown, and another store is coming soon to the University of Pennsylvania. The Espresso ice cream flavor will be mixed with chewy brownies, chocolate chips and swirls of fudge. A portion of the proceeds will be donated to the Ali Forney Center, a nonprofit that provides shelter and healthcare services to LGBTQ+ youth experiencing homelessness in New York City.
Partnership Category:
Music
Company:
Sabrina Carpenter
Partner/Category:
Van Leeuwen /CPG
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
In-Store / Retail
On Pack
Media Elements:
Online
Social Media
Created On:
2024-06-20
Last Modified on:
2024-06-25
Companies Involved
Tuck

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