Partnership:

Relativity Media and Pepsi

Description:

Relativity Media partnered with Diet Pepsi for the theatrical release of SAFE HAVEN. Diet Pepsi held a variety of promotional opportunities aligned with their “Love Every Sip” campaign including movie-themed sweepstakes, co-branded content, and media support both paid and earned. SAFE HAVEN released in theaters February 14, 2013. http://www.pepsi.com/dietpepsi/article/2013/02/safe-haven-valentine-s-day-ultimate-date-night-movie

Partnership Opportunity:
/Theatrical
Company:
Relativity Media
Partner/Category:
Pepsi /Beverages
Timing:
February 1st Quarter 2013
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-03
Companies Involved
Relativity Media
Tuck

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