Partnership:

SAHARA and Loews Cineplex Entertainment

Description:
Loews Cineplex Entertainment and Paramount Pictures partnered to promote the theatrical release of SAHARA. Patrons of Loews Cineplex entered the "Do you Have a Winning Ticket?" sweepstakes online at enjoytheshow.com after viewing the movie. The sweepstakes awarded one grand-prize winner with a 2006 Jeep Wrangler. Other prizes included SAHARA-themed T-shirts and hats. In addition to the sweepstakes, select radio stations participated by awarding the 100th caller a chauffered trip to the theatre and dinner in a Jeep Wrangler escorted by the radio station`s DJ. The sweepstakes and radio promotion began April 8, 2005 which coincided with the release of SAHARA.
Partnership Opportunity:
SAHARA/Theatrical
Company:
Paramount Pictures
Partner/Category:
Loews Cineplex Entertainment /Retail
Timing:
April 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-04-07
Companies Involved
Tuck

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