Salma Hayek and Ultherapy PRIME

Partnership:

Description:

Merz Aesthetics®, the world’s largest dedicated medical aesthetics business, partnered with world-renowned actress, director, and producer, Salma Hayek Pinault, as the first-ever global brand ambassador for Ultherapy PRIME. Marking Salma’s first aesthetics collaboration, the new Ultherapy PRIME campaign aimed to set a new standard for the future of beauty and self-care, celebrating the transformative power of personalized, non-invasive skin lifting.

With her unwavering commitment to authenticity, Hayek Pinault trusts Ultherapy PRIME for a personalized, natural-looking lift, with results that can last up to a year or more .1-3 This collaboration reflects a shared belief in empowering individuals to look and feel their best to fuel confidence worldwide.

Hayek Pinault is a highly acclaimed, Academy Award-nominated actress and Emmy-winning director, also celebrated for her work as a producer. She passionately advocates for causes that align with her core values and beliefs and has long supported several leading nonprofit organizations. As a strong advocate for authentic self-expression and looking great at any age, she encourages others to embrace treatments that enhance their natural features.

Partnership Opportunity:

Salma Hayek/Marketing

Company:

SonderCo

Partner/Category:

Ultherapy PRIME /Advertising

Timing:

April 2nd Quarter 2025

Target:

Female
Adults

Promotional Elements:

Event / Activation / Experiential
Other