San Diego Zoo Wildlife Alliance partnered with Abe's Vegan Muffins to temporarily change their name of their wild blueberry muffins to "Wild Blue-BEAR-y." 

The temporary name change is to help spread the word for the non-profit's mission and the pending opening of their Wildlife Explorer's Basecamp. The packaging on 12-pack and One BIG Muffin "Wild Blue-BEAR-y" flavor included a fun fact about the American Black Bear's unique diet and seemingly bottomless appetite for berries!

The special themed muffins could be found at retailers including Whole Foods, HEB, Ralph's, Safeway, The Fresh Market, and Natural Grocers.