Partnership:

SAUSAGE PARTY and Pabst Blue Ribbon

Description:

Sony Pictures Entertainment | Columbia Pictures partnered with Pabst Blue Ribbon (PBR) to celebrate the theatrical release of SAUSAGE PARTY. The brand proudly called itself the official beer of the movie and hosted a sweepstakes offer, giving away a Pabst Blue Ribbon grill. Additionally, fans could save on a SAUSAGE PARTY movie ticket using the @IbottaApp with the purchase of PBR.

Partnership Opportunity:
SAUSAGE PARTY/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Pabst Blue Ribbon /Beverages
Timing:
August 3rd Quarter 2016
Target:
Male
Female
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-08-12
Companies Involved
Sony Pictures Entertainment
Tuck

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