Partnership:

SCHOOLHOUSE ROCK! and Frito-Lay

Description:
Cracker Jack replaced regular premiums with mini-books based on SchoolHouse Rock at 200,000 retailers.
Partnership Opportunity:
SCHOOLHOUSE ROCK!/Television
Company:
Disney ABC
Partner/Category:
Frito-Lay /CPG
Timing:
May 2nd Quarter 2000
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2000-08-08
Companies Involved
Tuck

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