Partnership:

Schwarzkopf Professional and TerraCycle

Description:

Schwarzkopf Professional partnered with with TerraCycle to launch a free Schwarzkopf recycling program in the United States. The partnership with TerraCycle officially allowed Schwarzkopf to proudly claim that all of their packaging is recyclable.

The partnership consisted of a nationwide recycling program for Schwarzkopf hair color packaging created in collaboration with TerraCycle.

The program kicked off at the beginning of 2020 and allowed US Schwarzkopf shoppers to recycle packaging for all of the brand's retail hair care, color and styling products through Terracycle which earned points. These points could be redeemed against charitable gifts or donated to a non-profit of choice.

Partnership Opportunity:
Schwarzkopf Professional/Health & Beauty
Partner/Category:
TerraCycle /Non-Profit Organizations
Timing:
March 1st Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
Tuck

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