Warner Bros. Pictures partnered with Best Friends Animal Society celebrating the release of SCOOB!

This thrilling partnership consisted of Best Friends collaborating with Warner Bros. to allow early access to SCOOB! with Home Premiere, available to own May 15.

SCOOB! promoted saving lives through pet adoption by telling the story of how Scooby-Doo started out as a stray on the streets of L.A. and how Shaggy saved him. Through the partnership, Best Friends emphasized that Scooby was lucky, because in real life about 2,000 dogs and cats are killed every day in shelters around the country, simply because they don’t have safe places to call home.

Warner Bros. and Best Friends collaborated to release a co-branded PSA featuring SCOOB! that promoted pet adoption. People were encouraged to share the PSA across their social media channels to help promote pet adoption, raise awareness about homeless dogs and cats across the U.S., and save lives in their own community.

 As the exclusive pet rescue of SCOOB! Best Friends supported the film’s theatrical and home entertainment release with a national TV and Print PSA campaign. With the new PVOD release on May 15, BFAS supported the release of the film’s release through social media posts across their national and local accounts, as well as through their website and newsletter. Warner Bros. offered additional support for the partnership by including the :60 PSA TVC as part of the virtual premiere “red carpet” pre-show content and the print PSA in our “Watch at Home Party Pack” (downloadable packet with fun ideas to prep your watch party at home).  The :60 PSA TVC was included on the Blu-Ray /DVD as a bonus feature!