Partnership:

SCOOB and TikTok

Description:

Warner Bros. partnered with viral video app TikTok on a promotion celebrating the straight-to-digital release of SCOOB.

The partnership consisted of Warner Bros. creating a viral dance challenge celebrating SCOOB on the app by collaborating with TikTok influencers. 

Warner collaborated with Jalaiah Harmon who created the viral "Renegade" TikTok dance to create the #ScoobDance challenge. Jalaiah's video featured her dancing with Scooby Doo.

The soundtrack for the #ScoobDance video was written by creative agency Movers+Shakers who have written the music for previous viral TikTok challenges.

Partnership Opportunity:
SCOOB/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
TikTok /App
Timing:
May 2nd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-05-06
Companies Involved
Tuck

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