Partnership:

STUMBLE GUYS and Warner Bros. Consumer Products

Description:
Game developer Scopely collaborated with Warner Bros. Discovery's consumer products division to bring the Looney Tunes characters into its free-to-play party game STUMBLE GUYS. The branded game updated introduced a free map and game mode themed around the ACME Corporation's iconic factory. Players were split into two teams and worked with Wile E. Coyote to transport a payload of explosives and blow up the opposing team's vault. The partnership also included a limited-edition “Stumble Pass” that users could purchase to unlock a suite of rewards including character skins of Bug Bunny, Daffy Duck and Tweety Bird, as well as Looney Tunes-themed emotes, victory dances and stickers. It was available until June 21, 2024.
Partnership Opportunity:
STUMBLE GUYS/Gaming & Esports
Company:
Scopely
Partner/Category:
Warner Bros. Consumer Products /Classic Characters
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
Branded Content
Product Bundle
Media Elements:
Email
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2024-06-11
Last Modified on:
2024-06-11
Companies Involved
Warner Bros. Consumer Products
Parker D
Parker D Senior Manager, Partnerships Scopely
Tuck

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