Partnership:

Scream and Airbnb

Description:

Paramount Pictures teamed with Airbnb to celebrate SCREAM'S 25th anniversary and the upcoming 2022 film. 

For $5 USD a night, fans of the horror franchise can spend a night in the original SCREAM house in Santa Rosa, California. Local sheriff Dewey Riley (David Arquette) is the host and will be greeting guests virtually at check-in. 

During the stay, guests can reach Ghostface via a dedicated phone line and enjoy snacks such as Jiffy Pop, ice cream and Reddi-whip. 

The Airbnb is available for three nights at the end of October and fans can request their stay starting October 12. 

Partnership Opportunity:
Scream/Theatrical
Company:
Paramount Pictures
Partner/Category:
Airbnb /Travel
Timing:
October 4th Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Micro site
Online
Social Media
Created On:
2021-09-30
Last Modified on:
2021-09-30
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