Description:
CALL OF DUTY partnered with Paramount Pictures' SCREAM for their Halloween event, The Haunting.
From October 19 to November 2, Ghostface from SCREAM appears on CALL OF DUTY: WARZONE and CALL OF DUTY: BLACKS OPS COLD WAR.
The SCREAM Ghostface Operator bundle gives players the chance to play as Ghostface and comes with a "Violent End" finishing move, the "Cordless Phone" weapon charm and the "Scary Hours" watch.
Partnership Opportunity:
Scream/Theatrical
Company:
Partner/Category:
Call of Duty /Gaming & Esports
Timing:
October 4th Quarter 2021
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Branded Content
Media Elements:
In-Game / In-App Integration
Micro site
Mobile
Online
Social Media
TV Spot
Micro site
Mobile
Online
Social Media
TV Spot
Created On:
2021-10-21
Last Modified on:
2021-10-21
Companies Involved
Michelle H
EVP, Global Partnerships
Paramount Pictures
Irene T
SVP, WorldWide Marketing Partnerships
Paramount Pictures 
Abby C
Intern
Pending Update
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
