Description:
Farnam Companies` Horse Products offered horse owners SEABISCUIT apparel though a national promotion at 4,000 mass and specialty stores. Customers who bought two doses of Ivercare horse-deworming product received either a SEABISCUIT baseball hat or T-shirt or a $1 Ivercare rebate. Farnam also supplied Universal with period props for the film. Supported in-store.
Partnership Opportunity:
SEABISCUIT/Theatrical
Company:
Partner/Category:
Farnam Companies, Inc. /CPG
Timing:
July 3rd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-07-03
Companies Involved
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