Partnership:

Seattle Kraken and PepsiCo

Description:

PepsiCo teamed with the Seattle Kraken to be the exclusive beverage partner of the team and to commit to sustainability goals of Climate Pledge Arena. 

Pepsi will be the exclusive carbonated soft drink, water, sports performance, energy, tea, juice and mixers provider of the Seattle Kraken and Climate Pledge Arena. Pepsi also joined the pledge to commit to regularly reporting greenhouse gas emissions, implementing decarbonation strategies and neutralizing any remaining emissions to achieve net-zero annual carbon emissions by 2040. 

To celebrate the partnership, a monorail train of the Seattle Center Monorail was wrapped as the Pepsi Zero Sugar Express. Fans who ride the monorail to Climate Pledge Arena will have the chance to win giveaways. 

At the stadium, fans will receive limited-edition Pepsi Zero Sugar Kraken masks and the chance to win prizes. 

Partnership Opportunity:
Seattle Kraken/Sports
Partner/Category:
PepsiCo /Beverages
Timing:
October 4th Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
In-Store / Retail
Media Elements:
Micro site
Mobile
Online
Signage
Social Media
Transportation
Vehicle Wrap
Created On:
2021-10-11
Last Modified on:
2021-10-11
Companies Involved
Tuck

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