Partnership:

SECOND ACT and ShoeDazzle

Description:
In celebration of the theatrical release of SECOND ACT, ShoeDazzle created a capsule collection inspired by the film. The brand also hosted a giveaway offering consumers the chance to win a hometown screening of the film. At the premiere in NYC, ShoeDazzle invited influencer Sherline Castillo who was able to interview talent on the carpet. The partnership was rounded out with paid social media and digital posts, email exposure, PR efforts and more.
Partnership Opportunity:
SECOND ACT/Theatrical
Company:
STX Entertainment
Partner/Category:
ShoeDazzle /Fashion
Timing:
December 4th Quarter 2018
Target:
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-19
Companies Involved
STX Entertainment
Stephanie C
Stephanie C VP, Partnerships Allied Global Marketing
Tuck

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