Description:
SEGA partnered with Bahama Buck's on two tasty, tropical shaved ice treats themed after Sonic and Shadow. Launching June 2024 and running for three months, all Bahama Buck's stores featured the Sonic Sno and Shadow Sno, as well as custom spoons, cups, and flavors driving sales, engagement, and overall success. Extended promotion also included Sonic give-away tie-ins and a limited-edition Sonic Party Pack.
Partnership Category:
Gaming & Esports
Company:
Partner/Category:
Bahama Buck's /Dining
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
In-Store / Retail
On Pack
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Product Bundle
On Pack
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Product Bundle
Media Elements:
Online
Social Media
Social Media
Created On:
2025-06-23
Last Modified on:
2025-06-23
Marcella C
Sr Director, Brand Marketing Sonic & SEGA Brands
Sega of America 
Kristen Z
Brand Partnerships and Collaborations
Sega of America
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