Partnership:

SEGA's SONIC FRONTIERS and Epson

Description:

Epson announced a partnership with SEGA of America to celebrate the launch of SONIC FRONTIERS, the new open zone, action-adventure platforming Sonic game with Epson's home cinema projectors, the ideal accessories for any gamer looking to enjoy the high-speed adventure game.

The cinema projectors appeared across Europe on Epson's Point of Sale materials in stores and online, in product videos and on social media. The campaign featured Usain Bolt, the world's fastest man and Epson Ambassador, enjoying SONIC FRONTIERS on one of Epson's latest home cinema projectors.

Epson's new home cinema projectors, the EH-LS800 and EH-TW6250 launched to deliver an immersive big screen experience at home. Both models make the perfect gaming companions for fast and responsive gaming, as well as 4K PRO-UHD resolution picture quality. The projectors offer fast and responsive gaming that enabled gamers to enjoy Sonic's newest adventures in the mysterious Starfall Islands. SONIC FRONTIERS took players on an expedition through a world of fast-moving action, adventure and mystery across five islands with diverse landscapes – the perfect backdrop for these projectors.

The EpiqVision Ultra EH-LS800B and EH-LS800W were Epson's first super-ultra-short-throw models. They provided close positioning to the wall. Available in both black and white, these projectors offered a solid blend of high brightness, excellent image quality and versatility by leveraging Epson's laser light source technology. The projector's 4K PRO-UHD2 resolution also produced a crisp, sharp image highlighting the Blue Blur in all of his fast, colourful glory. The projectors are easy to set up and use, offering a great replacement to the traditional TV. They blend into the smallest of living rooms and deliver flexible image sizes from 80" to 150", starting from just 2.3cm3 from the wall. They came with a new dedicated gaming port providing under 20ms input lag rate and are ideal for TV shows, films, sports and more.

Partnership Opportunity:
SEGA's SONIC FRONTIERS/Gaming & Esports
Company:
Sega
Partner/Category:
Epson /Tech
Timing:
December 4th Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Media Elements:
Influencers / Brand Ambassadors
Mobile
Online
Social Media
Created On:
2022-12-06
Last Modified on:
2022-12-07
Companies Involved
Alex G
Alex G Senior Director of Licensing Sega
Aaron K
Aaron K Partnerships Manager Sega
Tuck

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