Partnership:

Sega's SONIC THE HEDGEHOG and Higround

Description:

Sega's SONIC THE HEDGEHOG and Higround teamed up to release a new capsule collection that included a 14-piece collection sees a mixture of keyboards and soft goods.

The capsule had three keyboards, two themed off Sonic and one paying homage to the classic SEGA Dreamcast. Each keyboard was fitted with TTC Speed Silver switches which had a switch actuation point 46% faster than standard linear switches.The capsule was finished with T-shirts, mousepads, pants, and a jelly bag. 

Partnership Opportunity:
Sega's SONIC THE HEDGEHOG/Gaming & Esports
Company:
Sega of America
Partner/Category:
Higround /Tech
Timing:
August 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Media Elements:
Mobile
Online
Social Media
Created On:
2022-08-05
Last Modified on:
2022-08-09
Companies Involved
Tuck

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