Partnership:

SEINFELD and AOL

Description:
Sony Pictures Home Entertainment partnered with America Online (AOL) to promote the release of the first three seasons of SEINFELD on DVD. AOL offered a 1099-hour free AOL 9.0 Optimized CD for a 50-day trial. The CD also included a free SEINFELD Trivia Game, exclusive trailer for SEINFELD on DVD, wallpapers and behind the scenes SEINFELD featurettes. Customers could access these special materials by registering and installing the AOL 9.0 Optimized service on their computers.
Partnership Opportunity:
SEINFELD/Home Entertainment
Company:
Sony Pictures Home Entertainment
Partner/Category:
AOL /Online
Timing:
November 4th Quarter 2004
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-11-16
Companies Involved
Sony Pictures Home Entertainment
Tuck

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