Partnership:

SELENA GOMEZ and Pantene

Description:
Disney Music Group and Pantene partnered to promote SELENA GOMEZ and her 2016 Revival Tour. The partnership aimed to grow the hair care brand with the next generation of beauty buyers and built on the “Strong is Beautiful” campaign. Pantene created concourse activations that allowed fans to feel what it would be like to be the singer, including a hair flip station and backstage dressing room replica. Fans were also given samples of hair products as they exited the activations. Across 41 North American show dates, the promotion was able to reach approximately 328,000 fans.
Partnership Opportunity:
SELENA GOMEZ/Music
Company:
Hollywood Records/Disney Music Group
Partner/Category:
Pantene /Health & Beauty
Timing:
April 2nd Quarter 2016
Target:
Male
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Product Demonstrations / Sampling
Product Demonstrations / Sampling
Media Elements:
Celebrity Appearance / Endorsement
Online
Print Advertising
Product Giveaways
Signage
Social Media
Other
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2017-07-25
Companies Involved
Hollywood Records/Disney Music Group
Tuck

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