Sesame Street Workshop and Toys R' Us teamed up to promote the television show SESAME STREET through a sweepstakes with the Elmo Live! toy. Contestants were able to enter through in store entry forms, online at the Toys R' Us website or through a mail in entry form. Prizes were selected at random. Six hundred second prize winners won a $25 gift certificate to Toys R' Us. One first prize winner received a Beaches Resort family vacation (for four) which included four days and three nights stay with Sesame Street characters at a Beaches resort of the winners choice. One grand prize winner received a Sesame Street Experience Package whichi ncluded a walk-on role on SESAME STREET, a four day and three night family vacation for four to New York City, $800 spending money and a $1,000 Fisher-Price shopping spree at the Toys R' Us in Times Square. The contest ended October 12, 2008.