Description:
Sesame Workshop and Yoplait partnered to promote the 35th anniversary of SESAME STREET. With 2 UPCs from specially marked packages of Yoplait yogurt and $1.25 for shipping and handling, consumers received a free anniversary music CD called “Songs from the Street.” The CD featured five songs with special guests Celine Dion and Tony Bennett. The offer expired May 31, 2004.
Partnership Opportunity:
SESAME STREET/Television
Company:
Sesame Street
Partner/Category:
Yoplait /CPG
Timing:
2nd Quarter
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2025-04-30
Companies Involved
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