Partnership:

Sesame Street Name & Likeness and Farmer's Insurance

Description:

Farmer's Insurance joined Sesame Street to celebrate 50 years with a multi-faceted partnership that included name & likeness and YouTube sponsorship.

Name & Likeness:

Farmer's created spots featuring Sesame Street characters that launched on September 9th and ran through November 24th, 2019.

The spots were broadcasted on ABC, CBS, NBC, and other primetime slots

Partnership Opportunity:
Sesame Street Name & Likeness/Financial & Insurance
Partner/Category:
Farmer's Insurance /Financial & Insurance
Timing:
September 2nd Quarter 2019
Target:
Male
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Media Elements:
Online
Social Media
TV Spot

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2020-02-25
Companies Involved
Tuck

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